Social Media Campaign

END SEXUAL ASSAULT

  1. Target Audience
    1. College Students
      1. https://www.rainn.org/statistics/victims-sexual-violence
      2. Age 12-34 are at the highest risk
  • Chances increase when students reach college (itsonus.org)
  1. Platforms to Use
    1. Twitter- 36% of Twitter users are between the age of 18-29.
    2. Facebook- 88% of Facebook users are between the age of 18-29. 
  1. Measures of Success
    1. Twitter
      1. Create Page
        1. Original content (student testimonials(photos), statistics and news)
        2. Retweet and redistribute similar group messages (Its On US, RAIIN)
      2. Analytics
        1. Impact
        2. Followers
        3. Engagement  
    2. Facebook
      1. Create Page
        1. Original Content
          1. Full survivor stories/ student testimonials (photos and videos)
          2. Share relevant articles about campus sexual assault
          3. Be a place to facilitate conversations through posts and Facebook live Q&As. Screen Shot 2017-05-01 at 8.46.45 PM
          4. Share content from other relevant pages
          5. Uses this to promote events and keep track of membersScreen Shot 2017-05-01 at 10.27.13 PM
        2. Analytics
          1. Number of page Likes
          2. Impact
          3. Engagement
    3. Organic Social Media
      1. Hashtag
        1. #endsexualassault
        2. #SAAM
        3. #ItsOnUs
        4. #nomore
        5. #nomeansno
  1. Twitter Posts
    1. Do you know what consent means? #NoMeansNo
    2. #NoMeansNo regardless of the circumstances
  • A lot can happen in a minute, if you choose to sexually assault someone, that minute of action should ruin the rest of your life #NoMeansNo
  1. Facebook/Instagram Posts
    1. Facebook Live event with guest speakers or campus resources that can answer questions regarding sexual assault.
    2. Survivor stories and pictures to accompany that show the implications of sexual assault
  • It’s On Us Pledge drive via social mediaScreen Shot 2017-05-01 at 10.47.18 PM

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